In a recent interview on Crooked Media’s Pod Save the World, Vera Bergengruen revealed that Bukele’s advisors characterized the adoption of Bitcoin (BTC) in El Salvador as a remarkable rebranding and a comprehensive public relations strategy. Prior to entering politics and assuming the roles of Mayor of Nuevo Cuscatlán, Mayor of San Salvador, and President of El Salvador, Bukele briefly headed his family’s public relations firm.
Bukeles advisers claimed that BTC adoption was merely a public relations strategy according to a TIME reporter