1inch, a decentralized finance (DeFi) platform, has joined forces with the Bruce Lee Family Company to promote the adoption of DeFi through the “Take crypto seriousLee” campaign.
The collaboration aims to enhance the adoption of DeFi by leveraging Bruce Lee’s legacy while emphasizing the shared values between 1inch’s technology and Lee’s philosophy.
According to Cointelegraph, Sergej Kunz, co-founder of 1inch, revealed that the partnership has been in the works for nearly three years and is intended to drive mainstream adoption while paying tribute to the Bruce Lee family.
Kunz also mentioned that 1inch intends to continue working with the Bruce Lee brand in the future, indicating that this collaboration is just the beginning of Lee’s influence in Web3.
The campaign, titled “Take crypto seriousLee,” will be launched under this newly established partnership between 1inch and the Bruce Lee Family Company. Its objective is to change the narrative around crypto by associating it with Lee’s legacy of efficiency and precision, rather than solely considering it as speculative.
A press release shared with Cointelegraph stated that the campaign aims to convey to mass audiences that crypto represents the financial system of the future.
As part of the partnership, 1inch and the Bruce Lee Family Company will release a video and engage in various activities over the coming months. Kunz also discussed his perspective on DeFi regulations, noting that while DeFi and Web3 do require regulation, it should differ from that of traditional finance or other industries.
Kunz revealed that the name “1inch” was chosen by the team during a hackathon in 2019 because it encapsulated the essence of their creation, symbolizing maximum impact with minimum effort.
The Bruce Lee Family Company, led by Lee’s daughter Shannon Lee, is a mission-driven organization dedicated to preserving and safeguarding Bruce Lee’s legacy.