Crypto YouTubers often receive negative criticism for promoting questionable cryptocurrencies, but Guy Turner stands out from the crowd. As the host of the educational channel Coin Bureau, he has gained recognition for providing clever, captivating, and insightful content.
During the Bitcoin Amsterdam conference in October 2023, Turner shared his journey into the world of crypto and how Coin Bureau made a successful transition from a blog-only platform to a powerhouse of video content.
With a background in English studies, Turner spent several years teaching corporate writing before stumbling upon Bitcoin (BTC) in 2013 at a local pub called the Pembroke Tavern in East London. He observed Bitcoin’s rise to prominence after the collapse of Mt. Gox, and in 2014, he decided to invest in BTC, recognizing its resilience as a decentralized protocol despite the failure of the largest centralized exchange at the time.
A few years later, Turner and Nic Puckrin co-founded Coin Bureau. Puckrin, a former Goldman Sachs banker who delved into the crypto world, joined Turner in filling the gap in the market for high-quality crypto educational content.
Turner noticed that the existing crypto material lacked well-written content when he began researching, prompting the idea for Coin Bureau. The blog quickly became a top-ranked site for educational content. However, it faced a setback when Google altered its algorithm, causing Coin Bureau to drop in search rankings and almost disappear.
To salvage what they had built, Turner proposed taking the YouTube route as other crypto channels gained popularity. He eventually became the presenter for the channel. Coin Bureau’s video content started modestly, shot with a basic camera in a friend’s living room. The team prioritized substance over style and began to gain traction in views, especially with the onset of the COVID-19 pandemic when millions of people sought entertainment and education online during lockdowns.
The channel’s subscriber count rapidly increased, surpassing milestones of 10,000, 100,000, and eventually reaching 2.38 million subscribers on YouTube as of January 2024. Coin Bureau became widely recognized among crypto enthusiasts, with Turner recalling an incident at Bitcoin Miami in 2023 where someone wearing their T-shirt was spotted near the venue’s famous bull sculpture.
Coin Bureau has now shifted its content focus to macroeconomics while maintaining a strong connection to cryptocurrency and blockchain themes. Turner emphasized the importance of exploring the influence of macroeconomic events and traditional finance on the crypto ecosystem.
Additionally, Coin Bureau aims to educate its audience about the broader cryptocurrency ecosystem and dispel common misconceptions. Turner cited high-profile industry failures, such as the collapse of FTX, as examples of the need for such education.
The channel will also continue to emphasize the importance of cryptocurrency self-custody to individual users and advocate for industry-wide best practices to ensure the security of user funds, according to Turner.
In summary, Coin Bureau and Guy Turner have made a significant impact in the crypto space by providing engaging and informative content. Their journey from a blog to a successful YouTube channel showcases their dedication to educating and empowering crypto enthusiasts while adapting to the evolving needs of the industry.