Midle: Safeguarding Authentic Interactions in the Web3 Space
In the Web3 landscape, the rise of bots threatens the genuineness of user engagement. However, Midle, a platform powered by artificial intelligence (AI) and part of the GAMI ecosystem, is here to protect genuine interactions through strategic partnerships.
Web3 projects often rely on on-chain and social media tasks, such as messaging, following, and liking, to increase brand awareness. Users who complete these tasks are rewarded with digital assets. Unfortunately, the presence of autonomous software, known as bots, disrupts the Web3 space by imitating human actions and hijacking rewards. This not only damages the reputation of affected projects but also requires additional resources to remove these bots from their systems. To establish sustainable and authentic interactions, marketing efforts need to be enhanced with anti-bot systems.
Midle, with its AI-driven anti-bot model, offers a solution to this problem. As a Web3-powered marketing platform, it utilizes AI and various networks to integrate anti-bot technologies, ensuring genuine interactions. Midle presents innovative approaches to Web3 marketing by bringing together projects, users, and influencers in a task-to-earn ecosystem.
Users can earn points by completing tasks and receive rewards, while brands can increase user acquisition, retention, and engagement by creating tasks and campaigns. Midle provides tools to ensure authenticity, streamline marketing efforts, and target specific user demographics.
Midle’s automated task system simplifies social media engagement and marketing efforts for Web3 projects. When projects share a post on their social media accounts, Midle’s system automatically creates tasks like ‘retweet,’ ‘like,’ and ‘comment’ for the post.
With the user segmentation being developed by Midle, Web3 projects will be able to appeal to niche audiences by creating campaigns that target specific users. For example, a gaming project can develop campaigns focused only on users interested in Web3 gaming.
To strengthen Web3 campaigns, Midle has partnered with Taiko Labs, a company that recently raised $37 million. The platform launched a campaign of 500,000 Midle points for on-chain tasks after being integrated into the Taiko Katla testnet. Additionally, Midle has received grants from blockchain networks such as BNB Chain, Nibiru Chain, and Plena Finance. Nibiru-specific campaigns on Midle will begin with the launch of Nibiru Chain on the mainnet.
Castrum Capital, a venture capital firm specializing in Web3 initiatives, has supported Midle’s fundraising efforts as the initial investor and leader of the funding round.
Apart from investments and grants, Midle plans to launch its utility token this year. The platform has also developed a proof-of-humanity feature that provides an extra layer of security for anti-bot campaigns.
Midle envisions a future where Web3 marketing becomes more structured and corporate. These AI-equipped platforms, like Midle, facilitate the transition of businesses into the decentralized ecosystem by offering automated marketing processes and combating common bot intervention problems. This evolution will enable more measurable and sustainable marketing campaigns, contributing to the long-term success of Web3 initiatives.
To learn more about Midle, visit their website.
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