Renowned football player Lionel Messi has teamed up with Planet Refi to showcase the inaugural series of Join The Planet RWA, which draws inspiration from his iconic left boot. As blockchain and Web3 technologies continue to evolve, the tokenization of real-world assets (RWA) has emerged as the most quickly adopted trend in the business world. It is projected that the RWA market, which offers digital assets linked to physical counterparts, will reach a value of $16 trillion by 2030.
Various creators and businesses, spanning industries such as art, real estate, and asset management, have begun exploring the potential of creating “digital twins” or fragmented physical assets that can be easily traded and traced using blockchain technology.
However, the adoption of RWA tokenization is not limited to creators and established businesses. Even celebrities are looking for ways to contribute to environmental sustainability through RWA tokenization.
Planet Refi, a Web3 platform focused on RWA tokenization, has recently unveiled its sustainability project in collaboration with Lionel Messi, who is widely regarded as the “Greatest of All Time” (GOAT) in football. Messi revealed his signature left boot as the real-world asset for Planet Refi’s RWA tokenization platform’s first major project, Join The Planet RWA. The Limited First Edition of this series will feature collectibles inspired by Messi’s iconic left boot.
The materials used for the collection’s real-world assets are recycled from the Parana River in Messi’s hometown of Argentina, showcasing the team’s commitment to environmental sustainability. Planet Refi ensures transparency and traceability by fully documenting and auditing the materials’ journey from river debris to users’ hands. An exclusive presale for the Limited First Edition of Join The Planet RWA is scheduled for March 15, 2024, and users can reserve their spot on the official website.
In addition to RWA tokenization, Planet’s ecosystem offers Mystery Boxes with digital collectibles that function as non-fungible tokens (NFTs) containing hidden JTP RWA. Users can mint their Mystery Box, which provides special perks for holders of PLANET, the native token used in the Planet ecosystem. For every Mystery Box sold, Planet Refi will plant a tree. If users purchase a Mystery Box with their PLANET tokens, they will receive two boxes instead of one.
PLANET token holders will also be eligible for an upcoming staking program, through which 10% of the total revenue generated (with a $100 million annual target) by the Planet Refi platform will be distributed to stakers. Holders of PLANET tokens will receive a 30% discount when reserving and purchasing collectibles from the JTP RWA series.
Planet aims to integrate the dynamic nature of Web3 with the robustness of RWA through its business model and practices. The team’s goal is to unlock unprecedented yields and foster sustainable growth, with a target of generating $100 million in revenue within the first year of operation.
Planet Refi has already formed key partnerships to expand its ecosystem, including BNB Chain, Chainlink, Binance Oracle, Venus Protocol, Core, and Zignaly, with more partnerships, including Polygon, in progress. The company has developed a sustainable $100 million annual revenue model to demonstrate its commitment to sustainability and revenue generation, taking inspiration from Amazon’s successful “Flywheel” business model.
The utility roadmap for the PLANET token includes unique RWA series, exclusive discounts, buyback and burn initiatives (which have already burned over 3.6 billion PLANET tokens), and gamified rewards for the community. The company aims to grow its ecosystem through partnerships with influencers and celebrities who share a passion for environmental preservation, leveraging the potential of blockchain to disrupt the $16 trillion RWA market.
To learn more about Planet Refi, visit their official website. Please note that Cointelegraph does not endorse any content or product on this page, and readers should conduct their own research before making any investment decisions.