The Sandbox, a metaverse platform, has managed to thrive in the cryptocurrency bear market by forming significant partnerships with luxury brands and entertainment figures, as well as focusing on developing new experiences and events. Co-founder Sébastien Borget and CEO Arthur Madrid recently spoke exclusively to Cointelegraph about the platform’s success and future goals. Despite claims that the metaverse is dead, Madrid asserts that it is still relevant and meaningful, especially when combined with cryptocurrencies, NFTs, and avatars. The Sandbox’s native token, SAND, has seen a renewed interest, with its circulating market cap increasing by 89% to $1.2 billion in the fourth quarter of 2023. Additionally, the platform has witnessed significant growth in activities such as creating and trading in-game assets and experiences. The Sandbox has also secured partnerships with luxury brands and companies like Gucci, Lacoste, Warner Music Group, Drecom, and MediaCorp. The company has a strong presence in Asian markets and has seen success in countries such as Turkey, Thailand, Singapore, Korea, Japan, Hong Kong, and India. Despite the bear market, The Sandbox has been able to sell out all of its land sales, indicating sustained interest in metaverse experiences. Madrid believes that metaverse platforms like The Sandbox and Decentraland have a bright future and are building a fantastic ecosystem around native tokens. The platform’s long-term plans extend up to 2035, and its focus on working with brands, artists, musicians, and creators has contributed to its success. The Sandbox has collaborated with well-known names like Snoop Dogg, Steve Aoki, Deadmau5, BLOND:ISH, and Tony Hawk to create experiences for fans. It has also worked with companies like Adidas to build experiences like “Adidas Land.” The platform sets itself apart with its strong narrative and emotional experiences, as affirmed by artists like Steve Aoki and Jamiroquai. With offices around the world and a team of over 350 people, The Sandbox is committed to remaining a leader in the metaverse space.
The Sandbox's comeback fueled by immersive encounters with renowned brands, artists, and DJs in the Metaverse