The article discusses the evolution of loyalty programs from copper tokens to modern-day digitized systems. However, the convenience of loyalty programs through mobile apps has led to fragmentation and complexity for customers. Milk Alliance Inc. is a blockchain-based loyalty integration platform that aims to create a universal ecosystem for loyalty points generated from various industries. The platform connects Web3 with Web2 service companies and ensures the security and integrity of loyalty program transactions. Milk Alliance Inc. has partnered with top conglomerates and major players in each industry, including AirAsia, OK Cashbag, L.Point, CU, and Yanolja. The platform holds a patent for its unique algorithm that controls the discounts based on the supply and demand of the points. The rate is decided by the platform’s algorithm based on each point’s current inventory. Milk Alliance Inc. seeks to establish active partnerships with global companies such as hotels, airlines, and online travel agencies worldwide.
Interview with Aria Oh How Blockchain is Transforming Loyalty Programs into Universal Reward Systems