Fox Corporation has joined forces with the renowned global media brand Time to utilize Fox’s Verify protocol in order to establish content licensing and verification in an immutable manner.
This partnership is focused on ensuring the authenticity of journalism and fighting against misinformation in the media. Mark Howard, Time’s chief operating officer, highlighted the importance of this objective, stating:
In a significant move, Fox announced that Time will be the initial external publishing partner for the Verify protocol, working together to incorporate blockchain verification into journalism. Melody Hildebrandt, chief technology officer at Fox Corporation, expressed her excitement about this collaboration, saying:
The Verify protocol was introduced on Polygon’s proof-of-stake (PoS) network in January, utilizing cryptography to sign and confirm the history and source of digital content.
This verification protocol serves as a technical link between artificial intelligence (AI) platforms and media companies, verifying more than 300,000 pieces of content throughout Fox. Speaking to Cointelegraph, Marc Boiron, CEO of Polygon Labs, mentioned:
Following positive feedback, Fox announced plans to shift Verify from the Polygon PoS network to an independent zero-knowledge (ZK) blockchain using Polygon’s Chain Development Kit (CDK).
Developed in collaboration with Gelato, a decentralized smart contract automation platform, Boiron expressed his enthusiasm for Fox’s adoption of ZK technology, stating:
This transition will enhance the security of content verification and make it open-sourced, allowing developers to create projects that are authentically provable.
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