“We are firm believers that the future will be more immersive,” declared Athar Ahmed, the COO and founder of
Bluemoon
, in a recent conversation on Cointelegraph’s Twitter Spaces. Bluemoon Metaverse offers a diverse selection of dynamic environments, AI-driven tools, a digital asset store, and other elements that blend social interactions with virtual creation, creating a distinctive and accessible platform for both brands and creators. Joining Ahmed in the live discussion was Steve White, the CEO of Bluemoon.
Revamping the potential of the metaverse
Bluemoon dedicated its
initial phase of development
to creating B2B solutions, such as
metaverse
experiences for businesses to replicate real-world events or host digital gatherings. For instance, they constructed a virtual mansion for owners of the Metabillionaire NFT collection, providing a private venue for AMAs and gatherings. In another collaboration, they recreated a Hilton hotel in Ecuador for an Innova-T event, enabling remote attendees and vendors to participate virtually. White highlighted the company’s pivot towards supporting a broader range of events, including collaborations with musicians and sports organizations.
Through these initiatives, Bluemoon gleaned valuable insights into user feedback and market trends. They discovered that users preferred smaller, more interactive spaces over replicas of real-world locations. “We learned to leverage the technical capabilities of the environment,” White explained. The outcome was more dynamic spaces with features like product links and interactive elements.
In addition to events, Bluemoon is at the forefront of developing metaverse analytics. The platform offers essential data on user engagement, location, and potential revenue streams (both fiat and NFT-based). “We are already establishing a vibrant creative economy,” Ahmed stated. “We can empower creators to monetize their metaverse experiences, much like they do with social media content.”
“We aim to provide a platform that enables creators to unleash their creativity. Our focus is on those who face challenges in traditional markets,” White added. “For example, unsigned musicians often struggle to generate revenue through streaming platforms. Offering them an easy way to interact with their fans through a platform like this is a significant leap forward.”
User-centric approach
The speakers acknowledged the initial buzz surrounding the metaverse concept in 2021 but pointed out that the lack of substantial use cases and current hardware limitations will impede long-term adoption. “It will take some time for people to embrace the necessary hardware,” Ahmed expressed.
White, an industry veteran, stressed the importance of moving beyond a technology-centric approach and prioritizing mass adoption. He highlighted the high cost and bulkiness of current
VR
headsets as major obstacles and emphasized the significance of engaging “regular people” who may not be keen on wearing such devices. In Bluemoon, metaverse experiences are accessible through everyday devices such as smartphones, tablets, and PCs. “We are striving to enable communities to engage without the need for headsets,” White elaborated.
Another challenge to widespread adoption is the variety of devices and platforms. In response, Bluemoon proposes a Web browser-based metaverse that allows users to join with a single click, irrespective of their device. “We believe joining a metaverse space should be this simple,” Ahmed noted, likening it to the ease of joining a Zoom call without the requirement for expensive VR headsets or special software downloads.
Metaverse projects often struggle with user retention post the initial excitement. To tackle this issue, Bluemoon provides a companion mobile app alongside the 3D environment. “The mobile app serves as the point of entry,” Ahmed added. The Bluemoon mobile app, set to launch in June 2024, will enable users to create profiles, acquire assets, and earn rewards before entering the metaverse. This will be followed by a Telegram mini-app and, eventually, the complete 3D metaverse experience platform.
The $BLUE token will play a central role in the Bluemoon ecosystem, facilitating transactions within the digital asset store, the mobile app, and the 3D metaverse. As the project evolves, $BLUE token holders will gain access to exclusive features, premium content, and the ability to create more immersive virtual spaces. Ahmed highlighted a forthcoming “super staking initiative” that will precede the token launch, with staking unlocking access to a higher level of perks and assets.
Ahmed also underscored Bluemoon’s cautious approach to AI implementation, focusing on practical applications. However, he revealed two areas where Bluemoon is employing AI: user-generated spaces and intelligent NPCs. The company is exploring the creation of 3D spaces through prompts, akin to ChatGPT, allowing users to design and potentially sell their virtual environments within a digital asset store. In another scenario, AI-powered NPCs can act as virtual staff at events, delivering information about brands and products round the clock.
“We are in a transitional phase where not everyone is eager to be confined to a 3D space and expected to enjoy it,” Ahmed remarked. “There has to be a genuine desire for individuals to enter the metaverse, whether it involves exploring a brand experience, showcasing personal art, or simply socializing. All of this must be conveyed effectively in a user-friendly manner. That’s what Bluemoon embodies.”
“We are laying the groundwork now, preparing for when the technology catches up,” White concluded. “There is still some stigma around crypto, but it is increasingly becoming the norm. People are intrigued by this space, so we aim to provide them with a means to engage with Web3 and step into the metaverse.”
Discover more about
Bluemoon
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Bluemoons Redefinition of the Metaverse Experience Embracing an Immersive Future