Overlai, a cutting-edge platform dedicated to safeguarding digital assets and intellectual property rights, has officially launched its mobile application and Adobe plugin in beta on the Aptos blockchain.
The innovative technology functions by scanning media and embedding its metadata with an undetectable watermark. This imperceptible watermark is then securely stored on the Aptos blockchain, ensuring an unchangeable proof of ownership.
Representatives of the project emphasized that ownership remains intact regardless of how many times the media is altered, captured through screenshots, or shared online. Luke Neumann, the co-founder and CEO of Overlai, expressed the company’s ambition to become a comprehensive solution for copyright and intellectual property protection in the digital era.
A primary objective of Overlai is to shield artists and creatives from AI scraping, a method in which automated programs and algorithms scour the internet to utilize media for training artificial intelligence models.
Neumann highlighted, “Overlai’s decentralized infrastructure will empower creators to control whether their work is utilized for AI training purposes, ensuring ethical practices in the development of AI models.”
AI training techniques commonly lack permission from the original creators, rights holders, or stakeholders of the media or intellectual property being utilized. Overlai’s products combat AI scraping by issuing a “do not train” C2PA manifest, offering continuous protection to prevent unauthorized use of protected media for AI training or content generation.
Avery Ching, the chief technology officer at Aptos Labs, echoed Neumann’s sentiments, emphasizing the significance of preserving the rights of content creators. “It is crucial to enable creators to maintain ownership over their creations and harness the power of AI for their benefit,” Ching remarked.
In a related development, a magazine article explores how to enhance cryptocurrency predictions using ChatGPT and criticizes the ethical implications of AI models like Humane AI.